As part of our ongoing public service campaign to ensure that 2021 is nothing like the Year-That-Shall-Not-Be-Named, let’s agree that yesterday was December 51st, right up until about noon, at which point it magically kicked over into a crisp January day, filled with the sparkling promise of happier, simpler and better.  Okay, today still has to be ticked off as January 21 for calendar purposes, but you get the drift—out with the festering old, in with the brand-spanking new.

In light of all that, before we return to the subject at hand—the utility of simplicity in effective marketing – we thought this piece, in light of yesterday, might have a bit more resonance today.

Happy New Year.